A Quick Guide to Business Communication
Businesses rely heavily on communication. Creating a business communication strategy is critical. As a business owner, you should know that your communication strategy is on equal footing as other areas of the business like marketing, research and development, and manufacturing. People receive information best in different ways, consequently there should be diverse techniques in relaying information.
While thinking of what you want to say, put yourself in the listener’s shoes. What can you impart to them that will be of real value to their lives? What will they gain and how can it help them? Take a look at three essentials for a productive business communication.
1. Walk around the halls. Businesses functions for high-quality output and increased gain. Most often, employees working attitude is directly proportional to achieving the goal. Strolling in the office and visiting various departments is one way of assuring employee drive. Doing this can lead to a better knowledge of your staff and their tasks, and gives you the opportunity to more appreciative of what they do. No, it is micro-managing; this technique is created so your staff will feel you are hands-on, deeply involved and can be available should concerns arise. Business owners who rough it out with employees when they walk the halls often reap the rewards of their hard work.
Another practical way to relay and receive information is through town hall meetings. Meetings in this manner is useful in updating employees of products or company changes, policies, giving training and answering concerns. This venue is also an opportunity to discuss company success, or in difficult times, provide assurance.
Employees who are working in branch offices far from the main office, and those who prefer written announcements, would prefer receiving information through broadcast emails or a business newsletter. Although more formal, it is another way of providing information that has previously been discussed, or for a more simultaneous way of information dissemination.
There are different ways to communicate in business. Only the most common ones are included here. Other ideas may be to have team buildings or off-site retreats. Some companies have Internet and Intranet for local and external communication.
Knowing who you are preparing the message for, along with the concerns and designs of the message. Determine your present status and strive to better your communication strategies.
Evaluating what works or not can be done by having your employees give their answer on a short survey. The following are some questions you can ask:
1. What do you think of the company goals prepared by the management?
2. When did you last receive feedback about your job? How many feedbacks have you received so far?
3. Is the organization management available to the employees?
These along with many more are some of the important questions you should discussing with your employees. Your patience and determination will be tested but keep in mind that in the long run. it is your company that will benefit.